That is the question that Universal pictures and Relativity Media will be asking come the turn of the year. Like the rest of the world movie studios follow trends to try and out do their compactors, their current trend that they are both hoping to dominate in is the new adaptation of the classic tale by the Grimm Bros called Snow White and the Seven Dwarves.
Now although both studios are producing an adaptation of Snow White, they both took separate approaches. And I was actually surprised when the trailers came out on which studio took which approach. Relativity’s is titled Mirror, Mirror and Universal’s is titled Snow White and the Huntsman.
Now with Relativity Media’s track record of gore driven movies such as Let Me In, The Raven, and Shark Night, I was expecting that they would take the more gore driven turn similar to the 90’s adaptation starting Sigourney Weaver but they took the Disney approach. I was shocked I really think they dropped that ball here. This studio could have made a fantastic version aimed at teens more than children.
Here watch the trailer for yourself.
And when Universal released their trailer for Snow White and the Huntsman, I again was shocked but this time it was in a great way. Universal has a wide variety of films from children films to films slanted to adult themed. And I thought that they would point their adaptation towards the younger kids but no they aim for the teen/ older crowd.
Here watch the trailer.
Now the battle begins and I have to admit Universal’s Snow White and the Huntsman seems to have every advantage. Not only does it star more time relative actors it stars twilight Saga’s Kristen Stewart and Thor’s Chris Hemsworth. Whereas the only real notable name in Mirror, Mirror is Julia Roberts and sorry for now a day’s movie generation Kristen and Chris out way the Oscar winner Roberts. Disagree if you want but the numbers will prove me right.
I believe that Relativity has extremely dropped the ball on Mirror, Mirror. M,M is directed but Tarsem Singh, who has recently directed the Immortals for Relativity. Now I haven’t seen Immortals (yet) but I think his talent is wasted from going from a war flix to a children’s show.
Now universal has taken a risk and hired Rupert Sanders. Now you might ask why is that a risk, well it is because Rupert has ZERO credits to his name but still just from the trailer it looks like Snow White will destroy against M,M .
Now Relativity was smart and decided not to go directly head-to-head and decided to move their release of M,M to march which helps it seems more successful, when in turn it won’t be. And Universal is taking a gamble (not really though) by slating Snow White for a summer film, which I’m sure they are hoping it will be a summer block buster (earning 60 mil. Plus) but that is risky because next summer is going to be very intense with The Dark Knight Rises, The Avengers, The Amazing Spiderman, Prometheus (OMFG!) and G.I. Joe 2.
But I believe that they took the right path in slating it for a summer release. I strongly think that M,M has dropped the ball so badly on their choices and I think the Universals Snow White will reap the benefits.
